Why SEO (Search Engine Optimization) is important for hotel industry?

by admin

The Search Engine Optimization (SEO) in the current online business scenario plays a crucial role in providing the business the much needed visibility and business possibilities. In this blog, we look at few aspects which could increase your hotel rankings on search engines (Google).

No matter what size of property you own, big or small, you cannot totally rely on the words of mouth promotion in the hotel industry today. In this extremely volatile and competitive market, hoteliers are required to use all the webmaster tools of promotion that is available to them. If your property is unable to cash on the SEO, then the chances are that you might fail while your competitors gets in guest from left, right and center.

The SEO method of attracting the search engine’s attention will actually help searchers (users) to find your property’s website when they are looking for a good hotel.

As far as statistics are concerned, nearly 75% of the travelers use internet to find hotels to make their reservations and these users as per the statistics do not go beyond the first page of the search results. Therefore it becomes important for a hotel business website to get the top rank on the search engine ranking for the growth and increase in the number of guests which makes a successful business.

Here are few important SEO Tips:

SEO friendly website: The first and foremost important task of at hand is to create a website which is SEO friendly. By doing so, you make it easy for the search engine to locate your webpage and index them, ensuring your content appears on the search engine result page as soon as someone tries to find a good hotel using a particular keyword.

Content is the king: Since search engine uses a method to rank website after seeing the relevant content you need to have pertinent content to draw audience for views on your hotel’s website. This will help you in earning respect and trust towards your brand.

Role of Social Media: The content is not end of the business. Use of right platform to disseminate the information and making it reachable to end customer is also important. Today, social media platform is one of the best sources to distribute content to reach the target audience. There is no point of creating good content if it does not reach to anyone (READ: Social Media Knocking: Still unsure about Facebook-ing your hotel?). Use the social media to promote your content and spread the word in the industry.

Optimize your hotel website: To maximize the view on your website you need to use Meta title using the relevant keyword. It is recommended to use the keywords which can get you high ranking on Google and try to use them in your content to enable search engine to get to your website.

Make your hotel URL friendly: Since a lot of hotels are using internet to reach out to the audience which makes the dot.com business a lot more competitive and domain names can be pretty costly. Domain names with suffix like “.vacation” and “.resort” have recently made available which can really help your hotel business get better visibility online.

Optimize local listings: The optimization of your hotel’s local listing is crucial as it makes the search engine to consider while indexing it as local business. The best possible way to get the local listing optimization is to actively participate and establish Google and Local page for your business.

Get high quality backlinks: Backlinks are important when you want to boost your business’s visibility on search engine. By listing the website in well ranked local directories you make sure that you get higher rankings in the search results.

These SEO strategies for your hotel’s website makes our business result oriented. By incorporation of the above strategies, you will enable your hotel to create a strong presence on the internet in hospitality business.