11 Hot SEO Tools Every Publisher Should Use

by admin

Search engine optimization is a crucial part of any brand’s online marketing strategy. Without a cleverly crafted and well-executed SEO strategy, it’s likely that your website and/or business will miss out on valuable impressions, clicks, and sales.

However, despite the fact that SEO plays an inarguably important role in the success of my business, many online publishers continue to neglect their SEO strategy, usually due to a lack of experience or a lack of resources. But in order to compete with larger brands and other publishers in your niche, SEO is an area of that you must invest in, and you must get the most out of.

The good news is that there are a number of ways that you could go about your search engine optimization efforts. Many larger brands tend to utilize SEO specialists or firms to help them guarantee their front-page spot in various search engines. But for smaller publishers and businesses, this may not be a financially viable option and they are forced to look elsewhere for solutions.

Developing and implementing a successful SEO strategy is no easy task though, especially within the ever-growing competition online. But armed with the right tools and a little bit of information, you can give your site’s SEO a much needed boost and ultimately drive more business. Here are the 11 hottest SEO tools out there that are guaranteed to improve your site’s search engine ranking and help you be more competitive in your niche and bring in more revenue to your business. Note that some of them compete with each other and do similar things but I still recommend all of them!

AdWords Keyword Planner

Every SEO campaign begins with keyword research, and Google’s AdWords Keyword Planner Tool is one of the easiest and most effective tools out there when it comes to finding keywords that your audience is searching for. Keep in mind that the numbers presented by AdWords aren’t always spot on, but you will easily be able to find the terms that your potential customers are searching most often.

Once you’re able to identify the terms that your audience is searching for, you can more effectively target those terms in your content and on your pages to help boost your site’s relevance on those specific terms. Using a keyword research tool is one of the quickest, easiest, and most effective ways to hone in on relevant terms and begin to rank specifically for the things your audience is looking for.

SEO Book

SEO Book offers a handful of different SEO tools on their site, and as long as you create a free account with them you will receive unlimited access to a variety of tools including a keyword suggestion tool, link suggestion tool, and spider test tool, among others.

SEO Book is a great place for you to analyze your current SEO strategy and practices and try to improve them through their various tools. When it comes to actually looking at the success of your SEO endeavors, SEO Book’s suite of free tools can act as a one-stop shop to help you give your strategy the boost that you’re looking for.

Moz’s Open Site Explorer

Moz’s Open Site Explorer is a great tool for helping you find potential back link opportunities to help your site’s link building strategy. Open Site Explorer enables you to research your competitors’ backlink profiles by simply analyzing their domains.

After you input a competitor’s URL, Open Site Explorer will provide you with detailed information on things like link anchor text, page authority, and domain authority to give you a better idea of how to strengthen your own backlink profile.


If you’re in the paid search space, chances are your interests are in the keywords that your competitors are ranking for, as well as the CPC for those specific keywords. This is what SEMrush specializes in.

Users with a free account can run a report that shows ten different keywords by simply entering a domain and clicking on the “Full Report” link. There, SEMrush will show you the domain’s approximate organic ranking, along with information about its search volume, CPC, URL, percentage of traffic generated, ad competition, number of total search results, and more.