11 Hot SEO Tools Every Publisher Should Use – Part Two

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Moz Local

For many businesses, especially those with brick and mortar locations, local SEO is of paramount importance. Moz Local is a tool that helps strengthen your local search ranking by focusing on your specific location information and pushing it to search engines to ensure that customers searching near your location are able to find your store.

This tool is especially helpful for retail stores, restaurants, movie theaters, and other types of businesses that may need a physical storefront for their products or services.

Internet Marketing Ninjas SEO Tools

The Internet Marketing Ninjas have established an industry-wide reputation for being some of the best online marketers around, and they’re giving you access to their suite of SEO tools for the convenient price of free. Inside of their package of SEO tools you’ll find an on-page optimization tool, a site crawl tool, an image and link analyzer tool, and much more. If you’re looking for a top-notch batch of tools, this is for you, and if you need help or want to hire an SEO specialist, the Internet Marketing Ninjas are ready and willing to help you with all of your SEO needs.

Search Metrics

Search Metrics has a host of tools and a track record of success when it comes to boosting their clients’ SERP rankings. Plus, Search Metrics also has a social analytics tool that allows you to track the activity and success of social media campaigns on networks including Facebook, Twitter, Google+, and more.


One of the most effective ways to climb the ranks of the SERPs is to increase your on-site user engagement, which is what Infocc was built for. With the most recent batch of algorithm updates, Google has placed a heavy emphasis on “user engagement” metrics such as time on page, social sharing, comments and targets your readers to deliver those results.

By simply installing a one-line snippet of JavaScript on your site, Infocc will deliver a host of user engagement benefits, making sure that your audience stays on your site longer, and takes more action. They also has a built in SEO maximize feature, which helps you create a user experience that benefits your search ranking, too. An additional feature of Infocc is the ability to automatically link keywords to pages to improve interlinking.

Majestic SEO

Over the years, Majestic has developed a reputation as one of the best SEO services on the web, partially due to their technology, and partially due to their unrivaled expertise. Majestic SEO offers some great technology, specifically in terms of crawling, backlink and keyword research, and more. Majestic offers several free options for users, as well as an SEO API, which offers much of its backlink data for free.


A/B testing is an important part of virtually every facet of online marketing and SEO is no different. In order to get the best results from your SEO efforts, you need to constantly be analyzing what’s working and what isn’t, and swapping things out until you’ve achieved the results that you want. In order to help you A/B test various aspects of your SEO strategy, Optimizely has created an easy and effective A/B testing tool for conversation rate optimization that will help you really hone in your search strategy.

SEO Engine

When it comes to tracking search visibility and performing competitive intelligence, SEO Engine offers some of the best insights you can find. From domain analysis with SEO and paid visibility to competitive analysis and keyword distribution, SEO Engine has a host of tools and a track record of success when it comes to boosting their clients’ SERP rankings. Plus, SEO Engine will show you exactly where you are and how far away from your competitors you rank. They also give you the exact data along with insights on how to get to be number one. Note: I’m invested in their company after becoming a customer, that’s how amazing I think they are.

If SEO is something that you have to do on your own, be sure to find the right tools for you and use them to the best of your ability. After all, these 11 tools offer free or freemium services and will only help you improve your site’s search ranking, which will ultimately translate to more sales and revenue for your business.